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April 10 2020
Everything is hard right now. I know that, you know that. What’s worse is that it’s all out of our control. In times like these, I need two things. First, someone to vent to — a close...
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April 10 2020
During the COVID-19 pandemic, milk is being dumped, while exports have disappeared and there is no milk and milk limits in my local stores
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April 3 2020
I hate watching the news. But the other day, I was stuck watching the news and I literally shuddered at all the depressing stuff going on in the world right now
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March 25 2020
As farmers, we’re uniquely fortunate when it comes to being quarantined for long periods of time. I don’t know about you, but before it was encouraged or legally enforced, I used to spend weeks...
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March 11 2020
What’s an influencer? In marketing, it’s an individual who has the power to impact others’ thoughts or purchases. In agriculture, I’ve heard it described as an advocate, AGvocate,...
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Feb. 28 2020
When we look at the two communications platforms of websites and social media, we need to see them as separate entities instead of an “either/or” option. There is a reason that most businesses...
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Feb. 26 2020
I’m just going to say it, we have to stop playing the victim. Do I love agriculture? Yes. Do I lose my temper when someone makes a disparaging comment? Yes
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Feb. 24 2020
Urbanization is a tricky subject. It affects each state, region, county, and town differently, and there are certainly benefits to expanding our communities
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Feb. 20 2020
We have been milking with robots for three months now. The months of construction as well as the retraining of cows were both stressful and labor intensive
Branding Blog
Feb. 14 2020
Most farmers are passionate about their animals and the food they produce. Some farms turn that passion into a business, selling products directly to consumers. To stand out among the crowd, it
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Feb. 12 2020
Last Sunday, Joaquin Phoenix used his fame to denounce dairy farming to millions of people. If I’m being completely honest, I’m a little impressed that he was able to slip the phrase “artificial...
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Jan. 31 2020
My job with the dairy checkoff is to study everything that is going on outside of the dairy industry. While that may seem like somewhat of a disconnected way to work on the dairy farmers’ behalf,...
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Jan. 29 2020
I want to start this by saying that I am not a licensed professional. I am just a farmer who knows how it feels to be at the end of your rope with what seems like no way to crawl back from the darkness
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Jan. 24 2020
Around the country, many young women dream of attaining a crown, preferably while advocating for an industry they’re passionate about
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Jan. 23 2020
Maybe I look younger than I actually am. Maybe I don’t look like the “Rodgers.” Maybe I have a sign stuck to my back saying I can’t help you. Or maybe, just maybe, there is still...
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Jan. 15 2020
We all know that PETA has an affinity for fabricated and overexaggerated photos, videos, and situations to make every farmer look evil
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Jan. 14 2020
This time of year can seem rather melancholy, especially if you live in a state that experiences winter conditions
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Dec. 9 2019
Last week I taught class of high school juniors and seniors about marketing, and we were discussing where their target audience would be using social media
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Dec. 6 2019
There are a lot of farmers out there this year feeling pretty grinchy. Winter is coming, some of us are still harvesting, our finances aren’t getting any better, and with the recent news of Dean’s...
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Dec. 2 2019
A new year is right around the corner, which means it is resolution season. Many consumers will be thinking about new health and fitness goals and looking for information on how they can meet them